From conceptualization to development to implementation...

I "hard-code" all of the web sites I create in order to maintain strict compliance with W3C Internet Standards and Practices as well as to develop clean, organized code that will facilitate the addition of dynamic programming elements.

Every aspect of the web site is engineered to "sell" the client's products and services rather than to just "show" them. Every graphic, every visual element, every word must reflect the corporate branding and identity of the client. It is important to have a clear understanding of a client's market and target audience prior to the development of any Internet marketing solution, and great care must be given to the functionality and content flow of the web site itself.

I am experienced in developing client and intranet interfaces as well as complete specifications for back-end managers and dynamic applications and coordinating production of such applications with programmers and developers alike.

Web design philosophy...

My philosophy of quality web design is simple: In order to develop an effective and efficient Internet presence, a web site

must maintain a balance between "pertinent Content", "ease of Functionality" and "quality Design".

Too much of one and not enough of another can create an imbalance in the visitor's Internet experience, which in turn can cause the visitor to go elsewhere.